In addition to our online Comfort1st.com shopping mall where we carry tens of thousands of products in multiple shopping categories, we specialize in a number of niche markets where we strive to provide our customers with a more comprehensive product experience. Within these niche markets we further educate our sales team with hands on product training so that they are better equipped to field customer inquiries regarding product information. We are very selective in our niche market expansion, specifically targeting reputable companies with products that we feel are category leaders and that we would trust for our own personal use. Below is a list of some of our niche brand and category sites: